Banco BAI, a leading private bank in Angola, has stepped up its digital transformation to meet rising consumer credit demand. As Angola’s premier bank, it pursued a cloud-first, digital-centric strategy to stay competitive and expand its customer base.
In 2024, accelerated the expansion of its customer base and “reinforced BAI Direto as the main channel,” investing in digitalization and modernizing its credit portfolio (BancoBAI).
BAI already commands about 26% of the country’s cards market and saw profits nearly double in 2023, reflecting its growth trajectory (EuroMoney). In this environment, an opportunity to modernize personal lending was created. This focus aligned with ITSCREDIT’s vision of putting customers in control with a fast, online credit experience (vmware).
The results were immediate – BAI’s net lending grew 52% (to Kz 707 billion) in 2024, reflecting an exponential increase in credit volume right after the project launch (BancoBAI). The challenge now was clear: automate and streamline the lending process so that customers could get loans via the app in minutes instead of spending days on paperwork.